About
The story
Founded by Blake Davis. Built because the night should still feel like the night — without the hangover.
Blake Davis is the founder and owner of Lookalike.
Blake is now over three months sober. Non-alcoholic beer played a major role in that — showing up for the same fridge, the same toast, the same night out, without turning the next morning into a problem.
He tried the NA beers on the market. A lot of them. None of them were perfect. Too heavy, too sweet, too “wellness,” or just not something you’d actually want a second of.
So we made our own.
Lookalike is low-calorie, tastes like the real thing, better for you, and leaves you refreshed — sober, clear, and still part of the fun. It’s the can that looks guilty and isn’t. Drink heavy. Sleep tight.
Low cal
American lager around 59 calories a can. Built for the whole night, not one polite sip.
Tastes right
Brewed, then finished to drink like beer — not a lecture in a can.
Still the fun
Sober, refreshed, in the photo. Same fridge. Different reputation.